Social Sync
Role: Product designer, prototyping
Timeline: 2 days (July 2024)
Team: DEV - Jessica Ho, Sarena Yang, Bernie Zhu,
Bryan Caraman, Jonny Santibanez
Tools: Figma
Improving customers’ social presence + GoDaddy’s product value.
PROJECT OVERVIEW
A redesigned solution aimed at enhancing customer experience by streamlining social media integration.
In Summer 2024, I worked with a team of interns at GoDaddy during a two-day hackathon to improve the company’s customer or internal experience. We ended up redesigning the Social Recommendations page which led to our project winning first place! As the sole designer, I collaborated with my teammates to enhance the user experience by adding more functional features and improving content recommendations.
Social Sync enhances the customer experience by leveraging AI to generate creative, on-brand handles based on the company name, reducing the effort and stress involved in the process.
PROBLEM
Background
Choosing a unique and relevant social media handle for a business can be a time-consuming and frustrating task, especially with the overcrowding of popular domains, which limits the options available for new businesses trying to establish a unique and recognizable online identity.
PROBLEM STATEMENT
How might we improve the Social Presence page to further build value to the product and customers?
Project Goals
1. Improve the accuracy and cross-platform validation of generated handles
2. Design a solution that reduces user workload and time
KEY ISSUES
After finalizing our project idea, we identified key functional problems disrupting the user experience and social handle generation process. 3 main issues in the current Social Presence page included:
Current Design: The Foundation of the Project
The Social Presence page on the GoDaddy website currently displays four social handles at a time, wasting a lot of potential space. Additionally, the social handle recommendations and section below feel a bit disconnected from one another.
DESIGN DECISIONS & CHANGES
Five key changes we made to this redesign included:
Doubling the number of generated handle options in the table to maximize the value of each search for users.
Adding a filter that lets users select specific social media platforms for handle availability, streamlining the process by only checking the chosen platforms.
Users can select their preferred handle, which then automatically updates in a new card, allowing them to easily click "copy" and paste it into their chosen platforms.
A new pin feature was introduced to "lock" the handle options users liked, keeping them in place while they generate additional options.
New visuals were added to the page to introduce dynamic elements and enhance user engagement.
FINAL SOLUTION + HIFI DESIGNS
Improving customers’ social presence + GoDaddy’s product value
New design: more intuitive, functional, and engaging!
Some special notes from the judges…
Current design & redesign
The updated page design ensures no duplicate social handles, keeps options relevant to the user's search, and
makes the filter accurate. Users are guided through the easiest path to using the perfect social handle.
Current Social Presence page used in the GoDaddy website (left) & my team’s #1 place hackathon redesign (right).
REFLECTION
What I learned
Next steps
This experience taught me how to collaborate with a team of interns to redesign an existing page, while also staying true to the core objectives of improving customer experience. As the only designer on the team, I had to stand my ground and advocate for key features, ensuring they remained in the final design despite differing opinions. This experience strengthened my ability to communicate design decisions and justify their value to the overall project.
Challenges and
constraints
Other than this being my first hackathon experience and the limited time frame given, we ran into issues with how platforms don’t have public API calls to create accounts, so we had to improvise and make sacrifices for a workable solution such as the “copy to clipboard” feature.
Expanding the Validation
Making sure the generated usernames don’t interfere with trademarks
or that they’re appropriate for commercial use.
We could also add
checking for more social media platforms, not just the four shown.